We don't show you vanity metrics. Here's exactly what we built, why we built it, and what it's doing for our clients right now.
East London's first dedicated laser hair removal clinic was growing fast — but their digital infrastructure hadn't kept up. They had no website worth mentioning, no consistent way to capture enquiries out of hours, and were manually answering calls and booking appointments between treatments.
The result: missed calls, inconsistent client experience, and staff spending valuable treatment time on admin that could be automated.
A beauty clinic's busiest enquiry times are often evenings and weekends — exactly when no one is available to answer the phone. Before INSAT, an 8pm enquiry on a Friday would wait until Monday for a response. By then, most callers had already booked elsewhere.
The AI now answers every call within 2 rings regardless of when it comes in. The clinic owner described the change simply: "I used to start Monday mornings catching up on weekend enquiries. Now they're already booked."
HR Managing is a UK SaaS platform helping employers stay compliant with Home Office immigration requirements, specifically around Sponsor Licence management. Their product is genuinely useful — but their existing web presence didn't communicate that.
They needed a marketing site that could translate a complex regulatory product into something a non-expert business owner would understand, trust, and buy. They also had a specific requirement: a live tool that let businesses check their Sponsor Licence status in real time.
Most HR compliance products either over-explain (drowning the visitor in legal jargon) or under-explain (leaving them uncertain what they're actually buying). The copywriting brief was: make someone who has never thought about Sponsor Licences understand why they need one, what happens if they don't have the right processes, and why HR Managing is the specific solution to that problem.
The Sponsor Licence Checker required a backend integration to pull live UKVI register data and present it in a format that was immediately useful to a non-technical business owner.